RICKARD SUND

Fashion photographer Rickard Sund's motto, "Never get comfortable", comes shining through in his pictures. With a spark and an energy common to few, he has in a very short time established himself in the world of fashion as an innovative breath of fresh air. He's genuinely interested in clothes and fashion and before deciding to follow the call of photography, he had his eyes set on a career as a stylist. With a predilection for architecture, interior design, travel and 1950s American costume movies, he always strives for simplicity and clean graphic lines in his photography, both in composition and styling. He enjoys shooting on location and often uses daylight to create the warm pastel tones that have become his signature. To allow both himself and his models space for spontaneity and creativity, he puts considerable effort into surrounding himself with strong teams for his photoshoots. Rickard was born in 1980 and is based in Stockholm.

Clients: H&M, Heineken, Ahléns, Indiska, Nordic Light Hotel, Gallerian, Oriflame, Face Sthlm, Damernas Värld, Plaza, Nord Magazine, Residence. Rickard has had several exhibitions both in Stockholm (Bukowskis, Face Stockholm, Nordic Light Hotel m fl) and in Berlin (Nord Style and Prime Design).